Building Digital Infrastructure for the MENA Region
Yadomy is a multi-industry digital holding company headquartered in Dubai, UAE. Since 2020, we have owned and operated subsidiaries across six key digital sectors, creating a vertically integrated ecosystem that serves millions across the Middle East and North Africa.
The Parent Company
Yadomy was established to consolidate, govern, and scale a portfolio of digital businesses operating across the MENA region. As a holding company, we provide strategic direction, capital allocation, and operational support to our subsidiaries while allowing them to maintain operational independence.
Our ecosystem spans livestreaming, e-commerce, financial services, media production, digital marketing, and business process outsourcing. Each subsidiary addresses a specific market need while contributing to a larger, integrated value chain.
We focus on building sustainable businesses with strong unit economics, regional expertise, and long-term competitive advantages. Our approach prioritizes operational excellence and measured growth over rapid scaling without fundamentals.
Principles That Guide Us
Our investment and operational philosophy is built on four core principles that inform every decision we make.
Strategic Focus
We identify and invest in digital sectors with strong fundamentals and regional growth potential.
Operational Discipline
Centralized governance ensures consistent standards across all subsidiaries.
Sustainable Growth
Long-term value creation over short-term gains drives our investment philosophy.
Infrastructure Building
We build foundational digital infrastructure that enables ecosystem-wide synergies.
Key Milestones
From our first agency in 2016 to a diversified holding company today.
Scoop Established
Foundation of MENA's oldest livestreaming agency, setting the groundwork for future expansion.
Yadomy Founded
Establishment of the holding company structure to consolidate and scale digital ventures.
Regional Expansion
Launch of YY Arabia Agency and expansion of e-commerce platforms across MENA.
Diversification
Entry into digital marketing with Narratek Agency and continued ecosystem development.
Long-Term Vision
Our vision is to become the leading digital holding company in the MENA region—known for operational excellence, sustainable growth, and the quality of our portfolio companies.
We will continue to invest in sectors where we see structural growth opportunities and where our regional expertise provides a competitive advantage. Our focus remains on building businesses that create real value for creators, merchants, and consumers across the region.
"We build digital infrastructure that enables economic participation across the MENA region."
Explore Our Portfolio
Learn more about the companies that make up the Yadomy ecosystem.